Retainful MCP server

List contacts and lists; create contacts, add them to lists and record events in Retainful. Hosted by usefulapi: connect it to Claude, ChatGPT, Cursor or any MCP client.

Connect RetainfulFree 50 tool calls / monthPro $9/mo · $90/yr · pricing11 tools

What can I ask?

Turn on the Retainful connector, then ask in plain words. The AI picks the tools.

What you can do with Retainful in Claude and ChatGPT

For ecommerce stores that send email and WhatsApp campaigns with Retainful.

Find contacts and check their consent

List contacts one page at a time, with their consent status and source. Open one contact by its id to read its attributes.

Review the lists and segments

List the lists and segments with their ids. Open one by id to read its details before you add contacts to it.

Add a new subscriber to a list

Create or update a contact by email and add it to a list in one call. Set the email consent only for people who really opted in. A list can start an automation.

Changes data

Create a contact from a new sign-up

Create a contact from a new sign-up, or update it when the email or phone already exists. Set the email consent explicitly. This does not add the contact to a list.

Changes data

Record a renewal event on a contact

Record one event on a contact's timeline, such as a renewal with its amount. Automations that the event triggers can email the contact.

Changes data

How do I connect Retainful?

Before you connect

The login page asks for your Retainful API key.

Find it in Retainful → Integrations → your app → Create API key. Your key is used only to call the API on your behalf and to derive a private account id; it is never shown to anyone.

Claude claude.ai · Desktop

  1. Open Customize → Connectors, then click + Add → Add custom connector.
  2. Enter the name Retainful and this URL, then click Add:
    https://retainful.usefulapi.io/mcp
  3. Claude opens the login page: enter your Retainful API key.
  4. In a chat, click + → Connectors and turn on Retainful.

Team and Enterprise: an Owner adds the connector for the organization first.

ChatGPT chatgpt.com

  1. Open Plugins, click +, then Add custom MCP server.
  2. Enter the name Retainful and this URL, choose OAuth as the authentication, confirm the warning and create it:
    https://retainful.usefulapi.io/mcp
  3. ChatGPT opens the login page: enter your Retainful API key.
  4. In Plugins, install Retainful, then choose it in a chat.

No Add custom MCP server option? It depends on your account or workspace settings: see OpenAI's guide.

Claude Code

Run this command, then run /mcp in Claude Code to log in:

claude mcp add --transport http retainful https://retainful.usefulapi.io/mcp

Cursor

Add to Cursor or add this to ~/.cursor/mcp.json:

{
  "mcpServers": {
    "retainful": {
      "url": "https://retainful.usefulapi.io/mcp"
    }
  }
}

VS Code

Add to VS Code or add this to .vscode/mcp.json:

{
  "servers": {
    "retainful": {
      "type": "http",
      "url": "https://retainful.usefulapi.io/mcp"
    }
  }
}

Codex

Run these commands. The second one opens the login page:

codex mcp add retainful --url https://retainful.usefulapi.io/mcp
codex mcp login retainful

Other clients

Windsurf, Cline, Zed and other MCP clients: add this URL as a remote MCP server (Streamable HTTP). The client then opens the login page in your browser.

https://retainful.usefulapi.io/mcp

Add only the URL. Do not add an Authorization header or an API key to the client config. The server signs you in with OAuth: the login page asks for your Retainful API key. If the config has such a header, remove it: some clients then send that header instead of the login token, and every call fails with 401.

Pricing

PlanPriceLimit
Free$050 tool calls / month
Proper user$9/mo · $90/yrUnlimited*

*Pro fair use limit: 10,000 tool calls a month on this server. For more, write to [email protected].

Pro covers this Retainful server only. Subscribe with retainful_upgrade (it returns a Stripe Checkout link). Cancel any time with retainful_cancel_subscription: Pro continues to the end of the paid period, with no refund for the current period, and running retainful_upgrade before then undoes the cancel. Or write to [email protected].

Tools 11

Show all 11 tools (the AI picks them for you)

Read only · 4

  • List contactsretainful_list_contacts
    List contacts (profiles) in the Retainful organization, one page at a time, with consent status and source.
  • Get contactretainful_get_contact
    Get one contact (profile) by its Retainful id (contactUUID), with its attributes.
  • List lists and segmentsretainful_list_lists
    List the lists and segments in the organization with their ids. Use the id as list_id in retainful_add_contact_to_list.
  • Get listretainful_get_list
    Get one list or segment by its id.

Changes data · 3

  • Create or update contactretainful_upsert_contact
    WRITE: create a contact, or update it when the email or phone already exists. Does not add anyone to a list. email_opt_in is required: it sets marketing consent, so send SUBSCRIBED only with real consent. Needs email or phone.
  • Add contact to listretainful_add_contact_to_list
    WRITE: create or update a contact by email and add them to a list in one call. A list can start an automation. email_opt_in is required: an existing contact is set to SUBSCRIBED when it is omitted here.
  • Track eventretainful_track_event
    WRITE: record one event on a contact's timeline. Automations triggered by the event can email the contact. Reuse the same unique_identifier only for a retry of the same real occurrence (a repeat does not trigger automations again); use a new one for each new occurrence. Event data must be flat: strings, numbers, or booleans.

Your usefulapi plan · 4

  • Usage status (free-tier meter)retainful_usage_status
    Report the caller's current usage: the plan, calls used this month, the limit of the plan (the free monthly cap or the Pro fair use limit), remaining, and whether the limit is reached. Read-only; does not count against the meter.
  • Request a missing featureretainful_request_feature
    Tell usefulapi that the user needs something the Retainful tools cannot do yet (a missing tool, field or filter). Call it only when the user asks for something none of the tools can do, and tell the user that you send the request. Do not call it for errors or for normal requests. Do not include personal data, credentials or customer records. Stored with the product name and the client type (for example Claude or Cursor), without the user's account. At most 5 requests per day. Does not count against the meter.
  • Upgrade to Pro (unlimited*)retainful_upgrade
    Get Pro: unlimited tool calls (fair use limit: 10,000 a month) on Retainful (the free tier caps monthly usage). Plans: "monthly" — $9/month; "yearly" — $90/year (2 months free). Cancel any time: Pro then runs to the end of the paid period, so it also suits a one-time job. *A fair use limit applies. For heavy use (near Pro's limit): "plus" or "plus_yearly" — Pro+, $39/month or $390/year, unlimited tool calls (fair use limit: 100,000 a month); an existing Pro subscription changes to Pro+ in place (needs confirm: true; the price difference for the rest of the period is charged at once). Otherwise returns a short link to open in your browser (it opens Stripe Checkout); after payment the account upgrades automatically. Does not count against the meter.
  • Cancel the Pro subscriptionretainful_cancel_subscription
    Cancel the caller's Retainful Pro subscription at the end of the paid period (no refund for the current period; Pro continues until then, then the free tier applies). Requires confirm: true. Run retainful_upgrade later to undo the cancel before the period ends. Does not count against the meter.

FAQ

What can I do with Retainful in Claude or ChatGPT?

Find contacts and check their consent. Review the lists and segments. Add a new subscriber to a list. Create a contact from a new sign-up. Record a renewal event on a contact. See what you can do for the details.

Is this an official Retainful product?

No. usefulapi is an independent service. It is not affiliated with or endorsed by Retainful. The server calls the Retainful API with your own Retainful access, so it sees only the data that your account can see.

Can I connect Retainful to Claude or ChatGPT?

Yes. In Claude, add this server's URL as a custom connector. In ChatGPT, add it as a custom MCP server in Plugins. Then log in once. Cursor, VS Code, Claude Code and Codex work too. See the setup steps.

What do I need to connect?

The login page asks for your Retainful API key. See Before you connect for where to find it.

Do I put my Retainful key or an Authorization header in the client config?

No. Add only the URL. Do not add an Authorization header or an API key to the client config. The server signs you in with OAuth: the login page asks for your Retainful API key. If the config has such a header, remove it: some clients then send that header instead of the login token, and every call fails with 401.

How do you keep my Retainful credentials?

The login stores them encrypted in the authorization grant of your connection. The server uses them to call the Retainful API for you and to derive a private account id for usage metering. usefulapi does not show them on any page or in any reply. To stop all access, remove the connector and change or delete these credentials in Retainful.

Can the AI change my Retainful data?

Yes, if you approve it. 3 of the 7 Retainful tools can create or change data. The other 4 are marked read-only. Most MCP clients ask you to approve a tool call before it runs.

What does it cost?

The Free plan gives 50 tool calls / month. Pro costs $9/mo or $90/yr, with unlimited tool calls (fair use limit: 10,000 tool calls a month), for this Retainful server only. Cancel any time: Pro then runs to the end of the paid period. Run retainful_usage_status to see how many calls you used.

How do I subscribe or cancel?

Ask the AI to run retainful_upgrade: it returns a Stripe Checkout link. To cancel, run retainful_cancel_subscription. Pro continues to the end of the paid period.

What if a Retainful tool that I need is missing?

Tell the AI what you wanted to do. It can send the request with retainful_request_feature. We store the text with the server name, the type of AI client and the tool you tried, not with your account, and read every request when we plan new tools. You can send up to 5 requests per day.

Which AI clients can I use?

Any client that supports remote MCP servers (Streamable HTTP) with OAuth login: Claude (web and desktop), Claude Code, ChatGPT, Codex, Cursor, VS Code, Windsurf and others.

This is a Model Context Protocol endpoint — meant to be connected from an AI client, not opened in a browser. An invalid_token response at the URL is the auth gate working as designed; clients authenticate automatically.

Need a tool this server does not have, or a connection to another system? We build custom integrations and MCP servers.

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